MEDIA: Broadcast's 'Youth Market' Starts At 44 Great For Racing
Wednesday, May 26th, 2010 03:49 PM EDT
Z-VIEW: Advertisers will soon drop $billions on prime-time TV, but the median age of prime-time viewers is nearing 51. The median age of 'race' viewers is 48. Might advertisers be returning to racing in a big way, and why are advertisers passing up younger viewers?
adage.com/upfront2010/article?article_id=144040
BIZ: Supreme Court Rules Against NFL - NASCAR Supported NFL
Tuesday, May 25th, 2010 10:42 AM EDT
Z-VIEW: Supremes' reject the NFL's request for antitrust protection, saying [NFL] must be considered 32 separate teams--not one big business--when selling branded items. With Motorsports Authentics near demise, NASCAR plans to serve as 'master' team/driver licensing agent which may now be problematic?
sports.espn.go.com/nfl/news/story?id=5214509
IRL: Two-Years Into Ten-Year Versus TV Contract Ratings Uneventful
Monday, May 24th, 2010 10:38 AM EDT
Z-VIEW: There's been a ratings bump, but numbers still below the 1.0 to 1.5 that sponsors and potential sponsors want. CEO Bernard recently met with Versus Execs in NYC, "I have more confidence today than I did last week…" But do others share that confidence?
www.ibj.com/the-score/2010/05/19/indycar-boss-randy-bernard-gaining-...50
NASCAR: Hall of Fame Induction Ceremony Moving Inspirational Rewarding
Sunday, May 23rd, 2010 05:34 PM EDT
Z-VIEW: There was little flash, not even pomp and circumstance, it was as Jr. Johnson stated, humbling. SPEED's broadcast was not over produced, and the absence of gratuitous 'sponsor' plugs was refreshing. But more than anything the ceremony confirmed the sport's roots are clearly southern.
www.nascar.com/promos/hof/
NASCAR: Kyle Busch Regrets Starting Truck Team But Wins Anyway
Saturday, May 22nd, 2010 09:54 AM EDT
Z-VIEW: He's 25, has won in every series, and than some, but is burning through more money than planned on his newly formed truck team. What began three-years ago, had he to do it over, Busch said he wouldn't. Imagine, lack of sponsorship primary reason.
www.nascar.com/2010/news/headlines/truck/05/22/kybusch.charlotte.win...ml
F1: Elitist 'Out Of Touch' With Customers Says Toyota
Friday, May 21st, 2010 08:12 AM EDT
Z-VIEW: Toyota insists F1 too elitist, fans losing out as a result. The idea of Toyota's return decreased further after Tadashi Yamashina, director motorsports, said the sport was out of touch with [its] consumers, actual car users and, leaving was planned long before financial crisis.
www.crash.net/f1/news/159876/1/toyota_elitist_f1_out_of_touch_with_c...ml
Wednesday, May 26th, 2010 03:49 PM EDT
Z-VIEW: Advertisers will soon drop $billions on prime-time TV, but the median age of prime-time viewers is nearing 51. The median age of 'race' viewers is 48. Might advertisers be returning to racing in a big way, and why are advertisers passing up younger viewers?
adage.com/upfront2010/article?article_id=144040
BIZ: Supreme Court Rules Against NFL - NASCAR Supported NFL
Tuesday, May 25th, 2010 10:42 AM EDT
Z-VIEW: Supremes' reject the NFL's request for antitrust protection, saying [NFL] must be considered 32 separate teams--not one big business--when selling branded items. With Motorsports Authentics near demise, NASCAR plans to serve as 'master' team/driver licensing agent which may now be problematic?
sports.espn.go.com/nfl/news/story?id=5214509
IRL: Two-Years Into Ten-Year Versus TV Contract Ratings Uneventful
Monday, May 24th, 2010 10:38 AM EDT
Z-VIEW: There's been a ratings bump, but numbers still below the 1.0 to 1.5 that sponsors and potential sponsors want. CEO Bernard recently met with Versus Execs in NYC, "I have more confidence today than I did last week…" But do others share that confidence?
www.ibj.com/the-score/2010/05/19/indycar-boss-randy-bernard-gaining-...50
NASCAR: Hall of Fame Induction Ceremony Moving Inspirational Rewarding
Sunday, May 23rd, 2010 05:34 PM EDT
Z-VIEW: There was little flash, not even pomp and circumstance, it was as Jr. Johnson stated, humbling. SPEED's broadcast was not over produced, and the absence of gratuitous 'sponsor' plugs was refreshing. But more than anything the ceremony confirmed the sport's roots are clearly southern.
www.nascar.com/promos/hof/
NASCAR: Kyle Busch Regrets Starting Truck Team But Wins Anyway
Saturday, May 22nd, 2010 09:54 AM EDT
Z-VIEW: He's 25, has won in every series, and than some, but is burning through more money than planned on his newly formed truck team. What began three-years ago, had he to do it over, Busch said he wouldn't. Imagine, lack of sponsorship primary reason.
www.nascar.com/2010/news/headlines/truck/05/22/kybusch.charlotte.win...ml
F1: Elitist 'Out Of Touch' With Customers Says Toyota
Friday, May 21st, 2010 08:12 AM EDT
Z-VIEW: Toyota insists F1 too elitist, fans losing out as a result. The idea of Toyota's return decreased further after Tadashi Yamashina, director motorsports, said the sport was out of touch with [its] consumers, actual car users and, leaving was planned long before financial crisis.
www.crash.net/f1/news/159876/1/toyota_elitist_f1_out_of_touch_with_c...ml
