MEDIA: Do Title Sponsors Really Scare Off Other Partners?
Wednesday, September 1st, 2010 09:07 AM EDT
Z-VIEW: IEG, a sponsorship research firm, suggests title sponsorships are affecting 'associate' buy-in. Using the World Tennis Association as an example, which has implications for motorsports, IEG raises the question, what is the optimal way to structure sponsorship programs?
www.sponsorship.com/About-IEG/Sponsorship-Blogs/Jim-Andrews/August-2...px
MEDIA: NASCAR Overhauling PR Dept. Revamping Its Message
Tuesday, August 31st, 2010 11:33 AM EDT
Z-VIEW: Ramsey Poston, communication director, canned at yearend is good move--incompetent is an understatement. Management adding 20 more 'propagandists' to current PR staff of 25. New 2011 message: "Those aren't empty seats; just folks visiting concession-stands buying tasty hotdogs and beer… next question."
www.scenedaily.com/news/articles/sprintcupseries/NASCAR_to_shake_up_...ml
IRL: Owners Revolt Over 2012 Car Capitulation Afoot However
Monday, August 30th, 2010 10:04 AM EDT
Z-VIEW: Owners seldom agree, but last weekend in Sonoma they delivered a near unanimous message; new car is a no go. Then, meeting in Chicagoland it seems a truce was struck. Speaking of, unlikely IRL will be returning (or any ISC track for that matter).
auto-racing.speedtv.com/article/indycar-robin-miller-speed-owners-re...r/
BIZ: Will NASCAR Plaza's Possible Foreclosure Tarnish The Brand?
Sunday, August 29th, 2010 12:25 PM EDT
Z-VIEW: HoF struggling with low tix sales, although unrelated, now NASCAR Plaza defaults on loans. NASCAR is not an owner (major tenant naming rights), which apparently added 'no value' for leasing space. Observers suggest NASCAR's tenant restriction policies in part to blame? Ego triumphant.
charlotte.news14.com/content/local_news/charlotte/629750/nascar-plaz...e/
WSBK: Ducati Withdraws - Regulations Affected 2011 Pull-out Decision
Saturday, August 28th, 2010 04:30 PM EDT
Z-VIEW: Ducati suggests the move towards 'competition between prototypes' affected its decision to withdraw, and continued dissatisfaction with 'regulations' also factors. According to the company, it will not participate as a factory-backed entity. Others say they pulled out to afford Valentino Rossi's 'whopping' new salary.
www.crash.net/world+superbikes/news/162743/1/ducati_hints_regulation...ml
MEDIA: Under The Category Of Worthless Who Cares Story
Friday, August 27th, 2010 04:16 PM EDT
Z-VIEW: Ray Evernham looks to invest in agency that represents Stewart, Busch, Kahne reads the lead; a story about Everham wanting to invest in Motorsports Management International. Then MMI founder Cary Agajanian released, '…it's flattering...' Unbelievable, a story about nothing.
www.scenedaily.com/news/articles/sprintcupseries/Ray_Evernham_lookin...ml
Wednesday, September 1st, 2010 09:07 AM EDT
Z-VIEW: IEG, a sponsorship research firm, suggests title sponsorships are affecting 'associate' buy-in. Using the World Tennis Association as an example, which has implications for motorsports, IEG raises the question, what is the optimal way to structure sponsorship programs?
www.sponsorship.com/About-IEG/Sponsorship-Blogs/Jim-Andrews/August-2...px
MEDIA: NASCAR Overhauling PR Dept. Revamping Its Message
Tuesday, August 31st, 2010 11:33 AM EDT
Z-VIEW: Ramsey Poston, communication director, canned at yearend is good move--incompetent is an understatement. Management adding 20 more 'propagandists' to current PR staff of 25. New 2011 message: "Those aren't empty seats; just folks visiting concession-stands buying tasty hotdogs and beer… next question."
www.scenedaily.com/news/articles/sprintcupseries/NASCAR_to_shake_up_...ml
IRL: Owners Revolt Over 2012 Car Capitulation Afoot However
Monday, August 30th, 2010 10:04 AM EDT
Z-VIEW: Owners seldom agree, but last weekend in Sonoma they delivered a near unanimous message; new car is a no go. Then, meeting in Chicagoland it seems a truce was struck. Speaking of, unlikely IRL will be returning (or any ISC track for that matter).
auto-racing.speedtv.com/article/indycar-robin-miller-speed-owners-re...r/
BIZ: Will NASCAR Plaza's Possible Foreclosure Tarnish The Brand?
Sunday, August 29th, 2010 12:25 PM EDT
Z-VIEW: HoF struggling with low tix sales, although unrelated, now NASCAR Plaza defaults on loans. NASCAR is not an owner (major tenant naming rights), which apparently added 'no value' for leasing space. Observers suggest NASCAR's tenant restriction policies in part to blame? Ego triumphant.
charlotte.news14.com/content/local_news/charlotte/629750/nascar-plaz...e/
WSBK: Ducati Withdraws - Regulations Affected 2011 Pull-out Decision
Saturday, August 28th, 2010 04:30 PM EDT
Z-VIEW: Ducati suggests the move towards 'competition between prototypes' affected its decision to withdraw, and continued dissatisfaction with 'regulations' also factors. According to the company, it will not participate as a factory-backed entity. Others say they pulled out to afford Valentino Rossi's 'whopping' new salary.
www.crash.net/world+superbikes/news/162743/1/ducati_hints_regulation...ml
MEDIA: Under The Category Of Worthless Who Cares Story
Friday, August 27th, 2010 04:16 PM EDT
Z-VIEW: Ray Evernham looks to invest in agency that represents Stewart, Busch, Kahne reads the lead; a story about Everham wanting to invest in Motorsports Management International. Then MMI founder Cary Agajanian released, '…it's flattering...' Unbelievable, a story about nothing.
www.scenedaily.com/news/articles/sprintcupseries/Ray_Evernham_lookin...ml
