NASCAR: Empty IMS Seats Beyond Economy Beyond Quality Racing
Monday, July 26th, 2010 10:48 AM EDT
Z-VIEW: Paraphrasing ESPN's Marty Ried's comment, "…can't escape the empty seats, worse than last year, dozen reasons why, but we'll focus on racing." Dozen reasons? Nope. Crowd was estimated at 140K, appx., but really 115k. Two years ago, 240k. Reality. It's hard to hide 257,000 seats.
www.indystar.com/article/20100726/SPORTS0109/7260321/Fan-report-Race...es
F1: Will Teams Ever Learn They Will Get Caught Cheating?
Sunday, July 25th, 2010 03:12 PM EDT
Z-VIEW: Renault team orchestrated Nelson Piquet Jr.s Singapore crash so teammate could win. Now, Ferrari fined $100K at Hockenheim for asking Felipe Massa to move over and allow Fernando Alonso through to win. Ferrari stated, it wasn't an order, simply sharing information. Bugiardi!
www.crash.net/f1/news/161919/1/ferrari_elects_against_appeal.html
BIZ: Honda Performance Racing Line Now Available In Canada
Saturday, July 24th, 2010 01:05 PM EDT
Z-VIEW: Honda's efforts to expand its North American racing presence now allows amateur, and entry-level professionals to purchase its full line of performance products, those who compete in sanctioned events, particularly SCCA Formula F and NASA series. Honda states its responding to strong demand.
motorsport.com/news/article.asp?ID=378846&FS=BUSINESS
BIZ: Southern Auto Manufacturing Might Help Former 'Racing' Employees
Friday, July 23rd, 2010 12:34 PM EDT
Z-VIEW: BMW announces it's adding 500 jobs to South Carolina manufacturing plant to meet increased orders, sign of relative health of foreign automakers and their desire to build cars in largely Southern, non-union plants. Whatever the motivation, it's finally good news for the region.
liveshots.blogs.foxnews.com/2010/07/23/southern-auto-industry-influe...s/
MEDIA: ESPN Trumps TNT In NASCAR TV Ratings Struggle
Thursday, July 22nd, 2010 10:08 AM EDT
Z-VIEW: If there's another example that TNT's soon to expire broadcast contract may not be renewed, by [it] or NASCAR, here it is. NASCAR hopes switch to ESPN portion of season will boost TV ratings, particularly with a key demographic, young males, which plunged 29%.
www.scenedaily.com/news/articles/sprintcupseries/NASCAR_hopes_switch...ml
MEDIA: Digital Marketing Avoiding Paid Search Mistakes
Wednesday, July 21st, 2010 09:44 AM EDT
Z-VIEW: Racer, retailer or supplier, a website is merely the first link in the 'digital marketing' chain, and paid search to drive traffic is a commonly used tool. But not optimizing, nor properly tracking ROI defeats the effort and can hurt results. Here's why.
chiefmarketer.com/online_marketing/search/0713-paid-search-mistakes/
Monday, July 26th, 2010 10:48 AM EDT
Z-VIEW: Paraphrasing ESPN's Marty Ried's comment, "…can't escape the empty seats, worse than last year, dozen reasons why, but we'll focus on racing." Dozen reasons? Nope. Crowd was estimated at 140K, appx., but really 115k. Two years ago, 240k. Reality. It's hard to hide 257,000 seats.
www.indystar.com/article/20100726/SPORTS0109/7260321/Fan-report-Race...es
F1: Will Teams Ever Learn They Will Get Caught Cheating?
Sunday, July 25th, 2010 03:12 PM EDT
Z-VIEW: Renault team orchestrated Nelson Piquet Jr.s Singapore crash so teammate could win. Now, Ferrari fined $100K at Hockenheim for asking Felipe Massa to move over and allow Fernando Alonso through to win. Ferrari stated, it wasn't an order, simply sharing information. Bugiardi!
www.crash.net/f1/news/161919/1/ferrari_elects_against_appeal.html
BIZ: Honda Performance Racing Line Now Available In Canada
Saturday, July 24th, 2010 01:05 PM EDT
Z-VIEW: Honda's efforts to expand its North American racing presence now allows amateur, and entry-level professionals to purchase its full line of performance products, those who compete in sanctioned events, particularly SCCA Formula F and NASA series. Honda states its responding to strong demand.
motorsport.com/news/article.asp?ID=378846&FS=BUSINESS
BIZ: Southern Auto Manufacturing Might Help Former 'Racing' Employees
Friday, July 23rd, 2010 12:34 PM EDT
Z-VIEW: BMW announces it's adding 500 jobs to South Carolina manufacturing plant to meet increased orders, sign of relative health of foreign automakers and their desire to build cars in largely Southern, non-union plants. Whatever the motivation, it's finally good news for the region.
liveshots.blogs.foxnews.com/2010/07/23/southern-auto-industry-influe...s/
MEDIA: ESPN Trumps TNT In NASCAR TV Ratings Struggle
Thursday, July 22nd, 2010 10:08 AM EDT
Z-VIEW: If there's another example that TNT's soon to expire broadcast contract may not be renewed, by [it] or NASCAR, here it is. NASCAR hopes switch to ESPN portion of season will boost TV ratings, particularly with a key demographic, young males, which plunged 29%.
www.scenedaily.com/news/articles/sprintcupseries/NASCAR_hopes_switch...ml
MEDIA: Digital Marketing Avoiding Paid Search Mistakes
Wednesday, July 21st, 2010 09:44 AM EDT
Z-VIEW: Racer, retailer or supplier, a website is merely the first link in the 'digital marketing' chain, and paid search to drive traffic is a commonly used tool. But not optimizing, nor properly tracking ROI defeats the effort and can hurt results. Here's why.
chiefmarketer.com/online_marketing/search/0713-paid-search-mistakes/
