PRESS CENTER
NEWS ANNOUNCEMENTYabutz Selects Speedway Illustrated Magazine for its LaunchBoston, Massachusetts, August 4, 2008 - Yabutz has selected Speedway Illustrated magazine to announce the launch of a first-of-its-kind search engine dedicated exclusively to motorsports racing.Yabutz, planned to launch next month, is a website where those in the racing industry can quickly find whatever they need, whenever they need it, regardless of the series or vehicle type raced - four wheels or two. Suppliers of racing parts and services from around the world with offerings for stock cars, open wheel, karts, midgets, drifting or motorcycles are all listed. According to Andrew Kaplan, Yabutz' lead outside marketing advisor, "We selected Speedway Illustrated (a full-page ad will run in the October issue) because of the magazine's U.S. reach within many forms of stock car racing. Speedway's readers are a good cross section of the racing community - from fans, racers and teams, to advertisers that supply the industry." The ad campaign centers on the concept of "Don't Google™ - Yabutz!" According to Kaplan, "If you don't mind wading through a river of irrelevance, then generalized search engines are fine. Search 'brakes' on Google and you get more than 73 million options. Yabutz has the world's largest index devoted exclusively to motorsports racing, and the information is organized to make it easy to find. It's faster than fast, and provides only information that's relevant to racers." "The idea that a web-related tool has selected a magazine to launch an Internet-based service speaks well for a print industry that has taken its fair share of licks over the past few years, given the explosion of the internet and its many advertising venues," stated Speedway Illustrated Publisher Silvio Calabi. "We're obviously biased, but we think of Speedway Illustrated magazine as a standard-bearer of stock car racing. As such, it's wonderful that the Yabutz folks recognized us to introduce their service to our racing community." About Yabutz Yabutz provides professional and amateur motorsports drivers, teams and parts-procurement staff within the racing industry a search engine for racing parts, shop equipment, tools and education. Yabutz is not a "swap-meet" for used parts, nor a classified for selling unwanted stuff but rather a search tool dedicated exclusively to worldwide motorsports racing, its competitors and suppliers. Visit www.yabutz.com. About Speedway Illustrated Magazine In addition to its leading racing magazine, Speedway Illustrated also produces speedwayillustrated.com, which is fast becoming a destination site for on-line racing commentary. Other publications include the Racing & Performance section of the SEMA Show Daily; Inside the Oval, Team Ford Racing's official magazine; and NASCAR Insider, the official magazine of NASCAR competition license-holders, which is bound into each issue of Speedway Illustrated. Media Contact: Yabutz communications yabutz.com. [About Yabutz] [Press Center] |