PRESS CENTER
FOR IMMEDIATE RELEASESearch Engine Exclusively For Motorsports Racing
Boston, MA. (September 30, 2008) - The only search engine dedicated exclusively
to professional and amateur motorsports racers and parts sourcing people officially launched last week to worldwide interest and noteworthy traffic. Yabutz (www.yabutz.com) is a search engine that makes it easy for those involved with high-performance racing to quickly find whatever they need, whenever they need it, regardless of the series or vehicle type raced-four wheels or two.
Yabutz' index consists of nearly 3,000 companies that serve the high-performance racing industry. From manufacturers to sanctioning bodies related to stock car, open wheel, motorcycle, drifting, off-road, oval, road course, drag strip-Yabutz is comprehensive and growing exponentially. Deploying standard crawling technology, Yabutz' staff spent the past year isolating only those companies that supply the industry, then sifting the returns with specific keywords to refine the information to a useable form. Yabutz' architecture is not based on traffic-ranking methods but rather Web content relevance, which organizes search results into groups then sorts by category. "Yabutz was developed because ninety-nine percent of the information returned from online retrieval applications is irrelevant," explained Mary Holway, Yabutz Senior Director of Indexing Technology. "If you search Google for brakes, over 70 million references will be retrieved. Refine the search to 'racing brakes' and returns are nearly 8 million. Spending hours rummaging through pages is not a productive use of a racer's time. Yabutz can find relevant matches to a search within seconds." Added Holway, "We've been in limited release testing over the summer, but this past week's response from the racing community exceeded even our expectations." In addition to search abilities for the motorsports racing industry, Yabutz offers an aggregated news service where stories from worldwide media outlets, covering all sorts of racing, are presented in a well-organized "searchable" format. Other features include services that racing teams will find useful and, like typical search engines, Yabutz is free to end-users and those companies that comprise its index-but the similarities end there. About Yabutz Yabutz provides professional and amateur motorsports drivers, teams and parts-procurement staff within the racing industry a search engine for racing parts, shop equipment, tools and education. Yabutz is not a "swap-meet" for used parts, nor a classified for selling unwanted stuff but rather a search tool dedicated exclusively to worldwide motorsports racing, its competitors and suppliers. Visit www.yabutz.com. Media Contact: Yabutz Communications yabutz.com. [About Yabutz] [Press Center] |